target market

How Direct Marketing is Cost Effective

How Direct Marketing is Cost Effective Direct marketing is a form of advertising that allows businesses to communicate directly to a targeted market.  There are several media used in direct marketing.  Let’s look at direct mail as a media for…..

What Is Your Marketing Plan?

What Is Your Marketing Plan? The difference between business success and failure is most likely planning.  So without a plan your business may not survive.  A marketing plan will give you a clear direction of how you will achieve your…..

A Marketing Coach Has Marketing Solutions

A Marketing Coach Has Marketing Solutions Congratulations!  You have launched your new business and you are wondering how am I going to grow my business and increase brand awareness.  You are an expert in your field but effectively marketing your…..

3 Steps to a Successful Marketing Strategy

3 Steps to a Successful Marketing Strategy O.K you have done your research and you have determined your target market. Now what? Develop a marketing strategy that will reach your target market and motivate them to buy your product or…..