The difference between business success and failure is most likely planning.  So without a plan your business may not survive.  A marketing plan will give you a clear direction of how you will achieve your business marketing objectives.

Through the process of developing your marketing plan you will determine where you stand in the market place, who your competitors are, the demand for your products and services, your target market, and the price of your product or service.

Your marketing plan will outline strategies to promote your brand, build your client base and meet the needs of your clients.

Your marketing plan will include a budget for your online and offline advertising, marketing material, creative design, tradeshows, press releases and website development.  Design Dept. understands budget limitations and has been helping companies implement marketing strategies within budget.

Here is an example of an outline of a marketing plan.

Executive Summary

Overview of the marketing plans main goals and objectives.  This should be done last after the marketing plan is complete.

Industry Analysis

This is an overview of the industry and where the company and the competition stand in the market place. The strengths and weaknesses of the company are identified.

Target Market

This is where the ideal customer for the product or service being offered is determined. What are their demographics? What is their age range? Where do they live? What is their income range? What are their needs? Answering these questions will help determine the target market.

Goals

This section outlines the companies short and long term goals and indicates the desired accomplishments for a certain period of time.

Marketing Strategy

Determine the Product, Price, Promotion and Place (distribution) or Marketing Mix (4 P’s).

Tactics

This section outlines the tasks required to implement the strategy, who is responsible for the task and deadlines.

Financial Analysis

This section includes budget, profit and loss statements and ROI.

Measurements

This section will explain how the success of the marketing plan will be measured.

Harper Resource Group business coaching professionals can help your business develop strategies and solutions that will create business success and continued growth.  In order for you and your business coaching professional to solve problems, put a plan in place that will help you achieve your business goals you only have to be willing to grow.

Set up an appointment today for a free business coaching session.

Your comments are always welcome. Thanks