direct marketing

How Direct Marketing is Cost Effective

How Direct Marketing is Cost Effective Direct marketing is a form of advertising that allows businesses to communicate directly to a targeted market.  There are several media used in direct marketing.  Let’s look at direct mail as a media for…..

3 Steps to a Successful Marketing Strategy

3 Steps to a Successful Marketing Strategy O.K you have done your research and you have determined your target market. Now what? Develop a marketing strategy that will reach your target market and motivate them to buy your product or…..