It is important to have a consistent brand image across all advertising media. For example if your website colors are blue and gold, and use a star that represents your logo, and the primary font used is Arial, then your Facebook Page, Twitter and YouTube sites should also use these same elements. Being consistent will help increase your brand awareness and eliminate confusion between each media.
Now that Facebook has a new look and has included a cover image, there is an opportunity to expose your brand to more prospects. When creating your cover image keep these tips in mind:
- Image size is 960 pixels x 357 pixels.
- Cover image can not include prices, contact information or call to action.
It takes time to build a brand so the key to a successful brand is repetition. Keep a consistent and clear image and message in your social media, marketing material, website and campaigns to establish strong brand awareness with your prospects, customers and clients. A strong brand is invaluable and will confirm your credibility and result in consumer action.
Let us help develop and increase your brand identity. The right message and positioning will differentiate your brand from your competitors. This will result in more market share.
Design Dept. is a Dallas based advertising and graphic design company. We provide creative advertising design that is attention getting and results in customer action.
A graphic style guide is used to provide guidelines for a companies visual brand identity. Your brand identity should be consistent across all media such as print, website and social media. Your graphic style guide will provide a standard for the use of your logo, colors, fonts, photography and more.
