Direct marketing is a form of advertising that allows businesses to communicate directly to a targeted market. There are several media used in direct marketing. Let’s look at direct mail as a media for direct marketing and how cost effective it has become. The U.S. Postal Service has designed a program called Every Door Direct [...]
In today’s economy a website for your business is essential. Consumers spend $50 billion in online shopping. Consumers search for information online prior to making a buying decision and having a website will give them 24 hour access to the information about your company. If you don’t have a website presence, you’re losing business to [...]
It is important to have a consistent brand image across all advertising media. For example if your website colors are blue and gold, and use a star that represents your logo, and the primary font used is Arial, then your Facebook Page, Twitter and YouTube sites should also use these same elements. Being consistent will [...]
A graphic style guide is used to provide guidelines for a companies visual brand identity. Your brand identity should be consistent across all media such as print, website and social media. Your graphic style guide will provide a standard for the use of your logo, colors, fonts, photography and more. Your style guide will make [...]