How Direct Marketing is Cost Effective Direct marketing is a form of advertising that allows businesses to communicate directly to a targeted market. There are several media used in direct marketing. Let’s look at direct mail as a media for…..
How Direct Marketing is Cost Effective Direct marketing is a form of advertising that allows businesses to communicate directly to a targeted market. There are several media used in direct marketing. Let’s look at direct mail as a media for…..
What a Website Can Do for Your Business In today’s economy a website for your business is essential. Consumers spend $50 billion in online shopping. Consumers search for information online prior to making a buying decision and having a website…..
How to Brand Your Social Media Page It is important to have a consistent brand image across all advertising media. For example if your website colors are blue and gold, and use a star that represents your logo, and the…..
What is a Graphic Style Guide A graphic style guide is used to provide guidelines for a companies visual brand identity. Your brand identity should be consistent across all media such as print, website and social media. Your graphic style…..
How Video Can Enhance Your Brand Videos are an excellent opportunity to grab your viewer’s attention and become engaged in your message, and exposed to your brand. Videos on your website can help visitors stay longer and increase conversion rates…..
What Is Your Marketing Plan? The difference between business success and failure is most likely planning. So without a plan your business may not survive. A marketing plan will give you a clear direction of how you will achieve your…..
What is the Purpose of a Logo? The purpose of a logo is to give a visual representation of your company brand. Your logo design should be unique, give high impact, be eye-catchy and leave an unforgettable impression. A successful…..
What Your Brand Should Do Differentiate A good brand will promote features and benefits different from your competitors. Your marketing strategy should be to position yourself in the market place as the only company that provides a solution to their…..
A Marketing Coach Has Marketing Solutions Congratulations! You have launched your new business and you are wondering how am I going to grow my business and increase brand awareness. You are an expert in your field but effectively marketing your…..
How to Work with Your Creative Services You have a great marketing plan for your products or services and now you need to hire the creative talent to implement your plan. Finding the right creative partner to design your marketing…..