Archive for brand

How to Brand Your Social Media Page

June 19, 2012Marketing TipsLeave a comment

It is important to have a consistent brand image across all advertising media. For example if your website colors are blue and gold, and use a star that represents your logo, and the primary font used is Arial, then your Facebook Page, Twitter and YouTube sites should also use these same elements. Being consistent will help increase your brand awareness and eliminate confusion between each media.

Now that Facebook has a new look and has included a cover image, there is an opportunity to expose your brand to more prospects. When creating your cover image keep these tips in mind:

Image size is 960 pixels x 357 pixels.
Cover image can not include prices, contact information or call to action.

It takes time to build a brand so the key to a successful brand is repetition. Keep a consistent and clear image and message in your social media, marketing material, website and campaigns to establish strong brand awareness with your prospects, customers and clients. A strong brand is invaluable and will confirm your credibility and result in consumer action.

Let us help develop and increase your brand identity. The right message and positioning will differentiate your brand from your competitors. This will result in more market share.

Design Dept. is a Dallas based advertising and graphic design company. We provide creative advertising design that is attention getting and results in customer action.

What is a Graphic Style Guide

June 18, 2012Marketing TipsLeave a comment

A graphic style guide is used to provide guidelines for a companies visual brand identity. Your brand identity should be consistent across all media such as print, website and social media. Your graphic style guide will provide a standard for the use of your logo, colors, fonts, photography and more.

Your style guide will make sure your brochures, website design and marketing campaigns are consistent and reflect your brand identity. Being consistent with your brand will help you increase your brand awareness and credibility.

Benefits of creating a graphic style guide:

Going through this process will help you define what you want your brand to be.
You will ensure that all of your advertising material will be consistent with your brand, regardless to who is designing your material.
You will safe time and money in the production of your marketing material and online marketing.
You will ensure a professional brand image.

Let us help develop your brand. The right message and positioning will differentiate your brand from your competitors. This will result in more market share.

Design Dept. is a Dallas based advertising and graphic design company. We provide creative advertising design that is attention getting and results in customer action.

What Your Brand Should Do

September 14, 2011Marketing Tips1 Comment

Differentiate

A good brand will promote features and benefits different from your competitors. Your marketing strategy should be to position yourself in the market place as the only company that provides a solution to their problem. This difference should stand out and position your brand as preferred by your prospects, customers and clients.

Identify with Your Customers

Develop a brand that consumers will always associate your company with a particular product or service. A brand that has a psychological or emotional effect is very powerful. How you want your prospects, customers and clients to perceive your product or service is your band identity.

Be Consistent

It takes time to build a brand so the key to a successful brand is repetition. Keep a consistent and clear image and message in your marketing material, website and campaigns to establish strong brand awareness with your prospects, customers and clients. A strong brand is invaluable and will confirm your credibility and result in consumer action.

Let us help develop your brand. The right message and positioning will differentiate your brand from your competitors. This will result in more market share.